The Concept: ‘12 splashes of attitude’Exposing the bright side of talent:12 young talented street teens have worked for month to design their own outfits, that together form a collection full of positivity and joy. The result: a splash of colour combinations, patterns and a variety of different fabrics. The InspirationOne wants to shows his or her talent and carries it with pride. The other just uses its clothing as a way to stay positively minded. At that time we had to celebrate our anniversary and especially the summer makes us feel positive, better and makes us shine. And even through...
The Concept: ‘Wandering Wonders’For Autumn/Winter 2013/2014, we have been showcasing the inspiration of ‘Wandering wonders’. Urban life can be a journey of survival, since we never know what’s coming our way. Groups are a form of strength and protection, but can only exist through dedicated and respectful individuals. The CollectionThe collection shows that sense of collectivism but with a personal touch: Rough from the outside but layered at the inside. Colours that fit both the surroundings as the different personal characters. The ShowA collection we’ve presented to where it belongs: the public. Rather an event than a show where we’ve created...
The Concept: ‘Street Etiquette’.
For Spring/Summer 2013, we have showcased talent & beauty through the street etiquette inspiration: high-rolling, colourful, but rough.
In the Street Etiquette Collection we have guided people through the unwritten code of style.
The Concept: ‘SCRAP’ Concrete, the rough and durable material modern cities are built from have inspired us with this collection. We’ve spoken over more then 200 street teens in Amsterdam, London, Accra and Sao Paulo and asked them what inspired them in the city. The InspirationThey know the city with its dangers, temptations and friendships. Their rough and unpolished answer gives an emotionally clear view on streetwear and their lives within that particular culture. The CollectionWe’ve harnessed that untainted and raw talent and created a collection that inspires. The collection we’re presenting has therefore been overall inspired by concrete and paper. The materials of cities the teens are living in and which they use...